/* Konversia / one editorial language for all inner pages. */
.inner-hero,.iv-context,.iv-scope,.iv-process,.iv-case-section,.iv-roles,.iv-faq,.iv-related,.iv-article,.iv-projects,.iv-case-story{background:#F4F2EE;color:#111110}
.inner-hero{padding:145px 0 78px;overflow:hidden}
.iv-breadcrumbs{display:flex;flex-wrap:wrap;gap:8px 15px;font-size:10px;line-height:1.6;color:#6c6b65;margin-bottom:54px;max-width:100%}
.iv-breadcrumbs>a{border-bottom:1px solid #11111033}.iv-breadcrumbs>span:last-child{max-width:650px}
.iv-hero-kicker{display:flex;justify-content:space-between;gap:24px;align-items:center;border-top:1px solid #11111030;padding-top:22px;margin-bottom:43px}
.iv-edition,.iv-label{font-size:10px;line-height:1.5;letter-spacing:.08em;text-transform:uppercase;color:#74716a}
.inner-hero h1{font-size:clamp(60px,8.2vw,124px);font-weight:500;line-height:.98;letter-spacing:-.065em;max-width:1250px;margin:0;overflow-wrap:normal;text-wrap:balance}
.iv-hero-bottom{display:grid;grid-template-columns:1fr 1fr;gap:10%;margin-top:53px;border-top:1px solid #11111030;padding-top:27px}
.iv-hero-caption{display:grid;grid-template-columns:minmax(120px,1fr) 180px;align-items:start;gap:20px}.iv-hero-caption>.iv-label{max-width:230px;margin-top:7px}
.iv-diagram{width:180px;height:150px;display:block;overflow:visible;color:#111110}
.iv-diagram g{fill:none;stroke:currentColor;stroke-width:.7;opacity:.34}
.iv-diagram .iv-diagram-accent{fill:none;stroke:#F16C3A;stroke-width:3}
.iv-hero-intro>p{font-size:clamp(16px,1.5vw,20px);line-height:1.65;max-width:620px;color:#53524c;margin:0 0 28px}
.iv-hero-intro .button{white-space:normal}
.iv-split{display:grid;grid-template-columns:.85fr 1.15fr;gap:10%;align-items:start}
.iv-split>div:first-child>.eyebrow{margin-bottom:27px}
.iv-split h2,.iv-section-heading h2{font-size:clamp(36px,4.5vw,66px);line-height:1.08;letter-spacing:-.055em;font-weight:500;text-wrap:balance}
.iv-section-heading{display:grid;grid-template-columns:1fr 1.1fr;gap:26px 8%;margin-bottom:56px;align-items:end}
.iv-section-heading>.eyebrow{grid-column:1/-1}
.iv-section-heading>h2{margin:0;max-width:900px}.iv-section-heading>p{font-size:16px;line-height:1.75;color:#66635d;max-width:500px;margin:0}
.iv-context{padding-top:0}.iv-context>.wrap{border-top:1px solid #11111030;padding-top:55px}
.iv-situation-list{margin:0;padding:0;list-style:none}.iv-situation-list>li{display:grid;grid-template-columns:35px minmax(0,1fr);gap:20px;padding:24px 0;border-bottom:1px solid #11111026}.iv-situation-list>li:first-child{padding-top:0}.iv-situation-list>li>span{font-size:10px;color:#b84922;letter-spacing:.04em;padding-top:3px}.iv-situation-list p{font-size:17px;line-height:1.65;margin:0}
.iv-dark{background:#111110;color:#F4F2EE}.iv-dark .eyebrow{color:#c3bfb4}.iv-dark .iv-section-heading>p{color:#a5a39a}
.iv-results-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:40px;border-top:1px solid #ffffff30;padding-top:28px}.iv-results-grid article{display:flex;flex-direction:column;align-items:start;min-width:0}.iv-outcome-index{font-size:10px;color:#F16C3A;letter-spacing:.08em;margin-bottom:48px}.iv-results-grid h3{font-size:31px;line-height:1.12;letter-spacing:-.04em;font-weight:500;margin:0 0 22px}.iv-results-grid p{font-size:14px;line-height:1.8;color:#a5a39a;margin:0 0 35px}.iv-outcome-tag{font-size:10px;line-height:1.6;text-transform:uppercase;letter-spacing:.06em;color:#c8c5bd;border-top:1px solid #ffffff26;padding-top:17px;margin-top:auto;width:100%}
.iv-side-note{font-size:14px;line-height:1.75;color:#69665f;max-width:360px;margin-top:28px}
.iv-accordion details{border-bottom:1px solid #11111030}.iv-accordion details:first-child{border-top:1px solid #11111030}
.iv-accordion summary{display:grid;grid-template-columns:24px minmax(0,1fr) 25px;gap:18px;align-items:start;cursor:pointer;padding:26px 0;list-style:none}.iv-accordion summary::-webkit-details-marker,.iv-faq-list summary::-webkit-details-marker,.iv-project-detail summary::-webkit-details-marker{display:none}
.iv-accordion-number{font-size:10px;color:#857c70;margin-top:7px}.iv-accordion summary h3{font-size:27px;line-height:1.17;font-weight:500;letter-spacing:-.04em;margin:0}.iv-accordion-toggle{font-size:26px;line-height:1;color:#b84922;transform-origin:center;transition:transform .2s}.iv-accordion [open] .iv-accordion-toggle{transform:rotate(45deg)}
.iv-accordion-body{padding:0 42px 27px}.iv-accordion-body>p{font-size:14px;line-height:1.8;color:#69665f;margin:0 0 20px}
.iv-bullets{list-style:none;padding:0;margin:20px 0 0}.iv-bullets li{position:relative;padding:11px 0 11px 20px;font-size:14px;line-height:1.65;border-top:1px solid #11111018}.iv-bullets li:before{content:'';position:absolute;top:21px;left:0;width:4px;height:4px;background:#F16C3A;border-radius:50%}
.iv-process{padding-top:0}.iv-process>.wrap{border-top:1px solid #11111030;padding-top:64px}.iv-process-list{list-style:none;margin:0;padding:0;border-top:1px solid #11111030}.iv-process-list>li{display:grid;grid-template-columns:60px minmax(0,1.3fr) minmax(0,.7fr);gap:5%;padding:33px 0;border-bottom:1px solid #11111030}.iv-step-number{font-size:12px;color:#b84922;line-height:1.5}.iv-process-list h3{font-size:29px;font-weight:500;letter-spacing:-.04em;line-height:1.1;margin:0 0 14px}.iv-process-list p{font-size:14px;color:#69665f;line-height:1.7;max-width:560px;margin:0}.iv-step-output{border-left:1px solid #11111026;padding-left:24px}.iv-step-output>span{display:block;font-size:9px;text-transform:uppercase;letter-spacing:.08em;color:#8c8478;margin-bottom:12px}.iv-step-output>p{font-size:12px;color:#4b4942}
.iv-case-section{padding-top:0}.case-inline{padding:40px 44px;background:#e9e6df;color:#111110;position:relative;border-radius:2px}.iv-case-head{display:flex;justify-content:space-between;align-items:center;gap:20px;padding-bottom:28px;border-bottom:1px solid #11111030}.iv-case-layout{display:grid;grid-template-columns:.95fr 1.05fr;gap:8%;padding:36px 0 40px;align-items:center}.iv-case-layout h2{font-size:clamp(32px,3.7vw,52px);line-height:1.1;letter-spacing:-.05em;font-weight:500;margin:0 0 22px}.iv-case-layout p{font-size:14px;line-height:1.8;color:#66625b;margin:0 0 25px}.iv-case-layout .text-link{font-size:13px;display:inline-flex;gap:24px;border-bottom:1px solid #11111045;padding-bottom:8px}
.iv-case-numbers{display:grid;grid-template-columns:1fr 20px 1fr;gap:18px;align-items:center}.iv-case-numbers>div>span{display:block;font-size:10px;color:#716d66;line-height:1.5;margin-bottom:23px}.iv-case-numbers strong{font-size:clamp(40px,4vw,64px);line-height:.95;letter-spacing:-.065em;font-weight:500;display:block;white-space:nowrap}.iv-case-numbers strong small{display:block;font-size:13px;line-height:1.6;letter-spacing:0;font-weight:400;margin-top:12px}.iv-case-numbers i{font-style:normal;color:#b84922;font-size:25px}.iv-case-numbers>div:last-child{border-top:2px solid #F16C3A;padding-top:21px}
.iv-case-foot{display:grid;grid-template-columns:1fr 1fr;gap:12px 28px;border-top:1px solid #11111030;padding-top:21px;font-size:11px;color:#67635c}.iv-case-foot>p{grid-column:1/-1;font-size:10px;line-height:1.7;max-width:1000px;margin:0}
.iv-roles{padding-top:0}.iv-roles-grid{display:grid;grid-template-columns:1fr 1fr;gap:7%}.iv-roles-grid article{border-top:1px solid #11111030;padding-top:24px}.iv-roles-grid h3{font-size:33px;line-height:1.1;letter-spacing:-.04em;font-weight:500;margin:30px 0 24px}.iv-roles-grid .iv-bullets{color:#69665f}
.iv-faq{padding-top:0}.iv-faq>.wrap{border-top:1px solid #11111030;padding-top:64px}.iv-faq-list details{border-bottom:1px solid #11111030}.iv-faq-list summary{list-style:none;display:grid;grid-template-columns:minmax(0,1fr) 20px;gap:20px;padding:25px 0;cursor:pointer;font-size:18px;line-height:1.45;letter-spacing:-.02em}.iv-faq-list details:first-child summary{padding-top:0}.iv-faq-list summary>span{font-size:23px;line-height:1.1;color:#b84922;transition:transform .2s}.iv-faq-list details[open] summary>span{transform:rotate(45deg)}.iv-faq-list details>div{font-size:14px;line-height:1.8;color:#69665f;padding:0 30px 26px 0}.iv-faq-list details>div p{margin:0}
.iv-related{padding-top:0}.iv-related>.wrap{border-top:1px solid #11111030;padding-top:64px}.iv-related-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0 6%}.iv-related-item{display:grid;grid-template-columns:22px minmax(0,1fr) 32px;gap:20px;border-top:1px solid #11111030;padding:28px 0;position:relative}.iv-related-index{font-size:10px;color:#91897d;padding-top:5px}.iv-related-item h3{font-size:27px;line-height:1.13;letter-spacing:-.04em;font-weight:500;margin:0;transition:color .2s}.iv-related-item p{grid-column:2;font-size:13px;line-height:1.7;color:#69665f;margin:0;max-width:450px}.iv-related-arrow{grid-column:3;grid-row:1;font-size:25px;color:#b84922}.iv-related-item:hover h3{color:#b84922}
.iv-partner{margin-top:42px;padding:30px 0 4px 26px;border-left:2px solid #F16C3A;display:grid;grid-template-columns:.7fr 1.3fr;gap:24px 8%}.iv-partner p{font-size:15px;line-height:1.75;color:#69665f;margin:0}.iv-partner>.text-link{grid-column:2;font-size:13px;display:inline-flex;justify-self:start;gap:24px;border-bottom:1px solid #11111040;padding-bottom:8px}
.iv-article{padding-top:0}.iv-article-grid{display:grid;grid-template-columns:.65fr 1.35fr;gap:10%;border-top:1px solid #11111030;padding-top:62px}.iv-article-toc{position:sticky;top:110px;align-self:start}.iv-article-toc nav{display:grid;gap:0;margin:24px 0 30px}.iv-article-toc nav a{display:grid;grid-template-columns:21px minmax(0,1fr);gap:10px;border-bottom:1px solid #11111020;padding:14px 0;font-size:12px;line-height:1.6;color:#767168}.iv-article-toc nav a>span{font-size:9px;letter-spacing:.04em;color:#b84922;padding-top:3px}.iv-article-toc nav a:hover{color:#111110}.iv-article-toc .button{font-size:12px}
.iv-article-prose{min-width:0}.iv-article-prose>section{padding:0 0 55px;margin-bottom:47px;border-bottom:1px solid #11111030;scroll-margin-top:110px}.iv-article-prose>section:last-child{margin-bottom:0;border-bottom:0;padding-bottom:0}.iv-article-number{display:block;font-size:11px;color:#b84922;letter-spacing:.04em;margin-bottom:26px}.iv-article-prose h2{font-size:clamp(30px,3.5vw,48px);font-weight:500;line-height:1.12;letter-spacing:-.045em;margin:0 0 27px}.iv-article-prose p{font-size:16px;line-height:1.9;color:#5f5c55;margin:0 0 23px}.iv-article-prose .iv-bullets{margin:30px 0;color:#5f5c55}.iv-article-note{border-left:2px solid #F16C3A;padding:15px 0 15px 23px;font-size:14px;line-height:1.75;color:#58554e;margin:30px 0}.iv-article-links{display:flex;flex-direction:column;align-items:start;gap:20px;margin-top:28px}.iv-article-links:empty{display:none}.iv-article-links .text-link{display:inline-flex;align-items:center;gap:25px;font-size:13px;line-height:1.65;border-bottom:1px solid #11111040;padding-bottom:7px}
.iv-projects{padding-top:0}.iv-project{border-top:1px solid #11111030;padding:27px 0 78px;scroll-margin-top:115px}.iv-project:last-child{padding-bottom:0}.iv-project-top{display:flex;justify-content:space-between;gap:20px;margin-bottom:35px}.iv-project-grid{display:grid;grid-template-columns:.7fr 1.3fr;gap:7%;align-items:start}.iv-project-copy h2{font-size:clamp(36px,4.2vw,62px);line-height:1;letter-spacing:-.05em;font-weight:500;margin:0 0 25px}.iv-project-lead{font-size:14px;line-height:1.8;color:#66625b;margin:0 0 25px}.iv-project-detail{margin-bottom:27px;border-top:1px solid #11111030;border-bottom:1px solid #11111030}.iv-project-detail summary{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:18px 0;font-size:12px;list-style:none;cursor:pointer}.iv-project-detail summary>span{font-size:20px;color:#b84922}.iv-project-detail[open] summary>span{transform:rotate(45deg)}.iv-project-detail>div{padding:2px 0 20px}.iv-project-detail h3{font-size:13px;line-height:1.5;font-weight:600;letter-spacing:0;margin:15px 0 10px}.iv-project-detail p{font-size:12px;line-height:1.85;color:#69665f;margin:0 0 15px}.iv-project-detail p.iv-source{font-size:10px}.iv-project-copy>.button{font-size:12px}
.iv-project-image{display:block;min-width:0;background:#ddd9d0;padding:15px 15px 28px;border-radius:3px;transition:background .25s}.iv-project-image:hover{background:#d1ccc1}.iv-browser-bar{display:flex;align-items:center;justify-content:space-between;gap:12px;font-size:8px;line-height:1.5;letter-spacing:.03em;color:#6a665d;padding:0 0 14px}.iv-browser-bar>span:first-child{font-size:7px;letter-spacing:2px}.iv-browser-bar>b{font-size:16px;font-weight:400}.iv-project-image img{display:block;width:100%;height:auto;box-shadow:0 16px 23px -22px #11111060}
.iv-revenue-flow{display:grid;grid-template-columns:1fr 80px 1fr;gap:4%;align-items:center;padding:35px 0 53px;border-top:1px solid #ffffff30;border-bottom:1px solid #ffffff30}.iv-revenue-flow>div>span{font-size:12px;color:#a5a39a;display:block;margin-bottom:25px}.iv-revenue-flow strong{display:block;font-size:clamp(75px,10vw,155px);font-weight:500;line-height:.93;letter-spacing:-.075em;white-space:nowrap}.iv-revenue-flow strong small{font-size:18px;font-weight:400;line-height:1.4;letter-spacing:0;display:block;margin-top:24px}.iv-flow-arrow{font-size:65px;line-height:1;color:#F16C3A;align-self:center}.iv-case-costs{display:grid;grid-template-columns:1fr 1fr 1fr;gap:20px;margin:30px 0}.iv-case-costs>div{display:flex;flex-direction:column;gap:13px}.iv-case-costs dt{font-size:10px;letter-spacing:.04em;text-transform:uppercase;color:#aaa69b}.iv-case-costs dd{margin:0;font-size:23px;line-height:1.3;letter-spacing:-.03em}.iv-source{font-size:11px;line-height:1.75;color:#807c72;margin-top:28px;max-width:950px}.iv-dark .iv-source{color:#a5a39a}
.iv-case-story .iv-story-copy>p{font-size:17px;line-height:1.85;color:#66625b;margin:0 0 27px}.iv-case-story .iv-story-copy>.button{margin-top:8px}.iv-preparation-list>li{grid-template-columns:60px minmax(0,1fr)}
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@media(max-width:760px){.inner-hero{padding:108px 0 56px}.iv-breadcrumbs{font-size:9px;gap:7px 10px;margin-bottom:32px}.iv-breadcrumbs>span:last-child{max-width:80%}.iv-hero-kicker{padding-top:17px;margin-bottom:29px}.iv-hero-kicker .eyebrow{font-size:9px}.iv-edition{display:none}.inner-hero h1{font-size:clamp(35px,8.9vw,65px);letter-spacing:-.055em;line-height:1.05;text-wrap:initial}.iv-hero-bottom{grid-template-columns:1fr;gap:24px;margin-top:29px;padding-top:21px}.iv-hero-caption{display:flex;align-items:center;justify-content:space-between;gap:20px}.iv-hero-caption>.iv-label{font-size:9px;margin:0;max-width:210px}.iv-diagram{width:75px;height:63px;flex:none}.iv-hero-intro>p{font-size:14px;line-height:1.8;margin-bottom:24px}.iv-hero-intro .button{font-size:12px}.iv-split{grid-template-columns:1fr;gap:35px}.iv-split h2,.iv-section-heading h2{font-size:clamp(32px,8.2vw,46px);line-height:1.1}.iv-split>div:first-child>.eyebrow{margin-bottom:23px}.iv-section-heading{grid-template-columns:1fr;gap:23px;margin-bottom:34px}.iv-section-heading>p{font-size:14px;line-height:1.75}.iv-section-heading>.eyebrow{grid-column:1}.iv-context>.wrap{padding-top:38px}.iv-situation-list>li{grid-template-columns:20px minmax(0,1fr);gap:17px;padding:21px 0}.iv-situation-list p{font-size:14px;line-height:1.75}.iv-results-grid{grid-template-columns:1fr;gap:0;padding-top:0;border-top:0}.iv-results-grid article{display:grid;grid-template-columns:24px minmax(0,1fr);gap:18px;border-top:1px solid #ffffff30;padding:28px 0}.iv-outcome-index{grid-column:1;grid-row:1;margin:4px 0 0;font-size:9px}.iv-results-grid h3{grid-column:2;margin:0;font-size:27px}.iv-results-grid p{grid-column:2;font-size:13px;margin:0}.iv-outcome-tag{grid-column:2;font-size:8px;padding-top:13px;margin-top:0}.iv-side-note{font-size:13px;margin-top:22px}.iv-accordion 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